Marketing is key for any business to succeed, have a good strategy can be the difference between making or breaking a business.

Over the last decade the use of Search Engine Optimisation (SEO) has become increasingly important. For many businesses it is one of the main ways they generate business and gain new customers. Many different companies, from all different sectors, are deciding to employ SEO specialists – one good example is the in SEO for dentists.

So why is search engine optimisation key for any business?

Optimise Your Reach

People put a lot of trust in search engines. If for example google has Pete’s Pizza as the number one result for a search, then people automatically think it must be at the top because it is good. The the person heads to Pete’s, eats there, shares the link with his buddies and they also click it. The law of multiplication can go quickly, so in no time at all there are a dozen or so teens at Pete’s Pizza. It’s all down to the search engine matching what the user searched for – in this case it pointed to Pete’s.

Optimise Conversion Rates

SEO will attract people that are already ready looking for your type of product or service. You don’t have to be shouting from the roof tops or pulling some outrageous stunt – these people are already sold on the product/need and that’s why they’re searching for it. So you just have to make sure that you’re in the top 5 results and then you’re going to see a huge spike in your sales.

Insight Into Your Clients

If you have google analytics, and every site should have it, then you will be able to get some valuable information about your customers. With a good SEO strategy you will see the number of clients that visit your site increase. SO it’s your chance to to get information such as; what browser they use, which keywords, tech they have, where in the world they live, when they are most on line and how much time they spend looking at your page.

How has your experience been with SEO? Please do write your experiences down in the comment box below this article. I love it when we, as a community, are able to share tips and tales that will help others. I am looking forward to reading everything you have to share guys!

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